Digital Branding: Why Bother?
Here is something you always get from small business owners: "I need a new website", or "I need to get my business on Instagram" but when do you ever hear: I need to define my digital brand so I create a healthy presence online. Rarely or never. In this post, I will discuss three reasons why having a clear digital brand is so important for your small business. Reason #1: Digital Branding is Your Identity Online Digital branding is the core of everything you do online as a business. It's the DNA of your online strategy. "DNA ˌdē ˌen ˈā/ noun the fundamental and distinctive characteristics or…