Microblogging is a combination of blogging and instant messaging that allows users to create photos, short messages and videos to be posted and shared with an audience online. Taking into consideration your schedule being so full as a small business owner. You would actually have the time to maintain a presence on social media platforms. No more excuses. You don’t have to create optimized content to stay engaged with your followers. Its much easier and much more fun to microblog.
Little History of Microblogging
The first microblogs were known as tumblelogs. The term quickly became Microblogging. It was cemented in the social media vocabulary in March 2007. That was when Twitter became the hit of the South by Southwest Conference in Austin, Texas.
Top 5 Microblogging Sites to Utilize If You’re a Small Business
- Twitter: As you already know Twitter is an online social networking service that enables users to send and read short 140 character messages called “tweets”. Its fun. Its user-friendly. And one cool thing I started to do recently with twitter is scheduling posts using Tweetdeck. A huge time saver.
- Tumblr: its a the ultimate microblogging platform. The service allows users to post multimedia and other content to a short-form blog.
- Instagram: its an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.
- Pinterest: is a social network that allows users to visually share, and discover new interests by posting (known as ‘pinning’ on Pinterest) images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned.
- Snapchat: This one is the fastest social media platform out there. with Snapchat you can take a photo or a video with it, then add a caption or doodle or lens graphic over top, and send it to a friend. Alternatively, you can add it to your “story”, a 24-hour collection of your photos and videos, which you broadcast to the world or just your followers.
Top 5 Reasons Why you Should Microblog If You’re a Small Business
- Timesaving: If choose not to regularly invest a good two or three hours to create a blog post or make a video. Your safest close bet is a micro-post. It only takes seconds to send a tweet or a snap.
- Accessible: All microblogging platforms have apps you can easily download and use on your smartphone.
- Relevant: Your micro-posts get a lot more exposure considering that your audience is more inclined using a smartphone than an actual desktop or laptop.
- Fun: Microblogging is just cute. It comes in a small format. You can doodle with snapchat. You can use filters with Instagram. Mircoblogging is usually the fun part of your job.
- Live: Live functions are becoming more and more mainstream. In addition to tweeting where you are and what you’re up to. Now you’re able to live stream video with your smartphone to the whole world. Now Twitter has periscope. Facebook has Facebook live. And this is just a beginning of a new era of microblogging.
Final Thoughts
In the small business world, time is a precious commodity. I get it. You might not have time to create highly optimized content on a regular basis. But with microblogging, you don’t have anymore excuses. It takes 10 seconds to post a snap on snapchat. Three snaps a day. That’s not even a minute of your time. In addition to that. Everyone is on their smartphone so you’re actually getting more exposure than content catered for computers. Also unlike a multinational corporation you’re able to snapchat. Or use Facebook live and actually connect with your audience. Nike and Adidas would need to hire a brand ambassador. But you’re the real deal. Now its your time to shine.