5 Tips on Social Media Marketing for small businesses

Here is what I know. If you are a small business, you need all the advertising you can get. And social media is perhaps one of the most effective ways to stay connected with your customers and attract new ones. Sometimes the first thing people click on when they get to your website is the Facebook or Instagram link.  That’s just how powerful and important these tools are.

So first you need to set up your social media marketing strategy. Meaning, you have to know precisely what you want to convey to your audience.  Define your online brand. And maintain a presence on all social media outlets. Actually, the rules of the game are very simple but here are a few tips to help you win:

1. Build relationships by replying to comments and following back.
2. Increase Brand recognition by creating your own social media logo and hashtag.
3. Post at optimal times. Pick times when you feel your audience will be online.
4. Schedule your posts using tools like https://buffer.com/ and https://hootsuite.com/
5. Don’t sell just kindly inform. Nothing will turn a potential customer away faster than an obvious sales pitch.